YOU ASK YOURSELF
- … how you can boost the role of marketing as a driving force for corporate success?
- … how you can apply agile working methods to increase productivity in operational marketing?
- … how you can improve the collaboration of marketing with other teams, e.g. sales or product management?
- … how to effectively align your brand purpose through constant communication at each stage of the customer journey?
- … how to use marketing technologies correctly as customer experience becomes increasingly digitalized?
- … which steps and measures within the scope of your marketing transformation lead to quick results?
INCREASED PRODUCTIVITY, EFFECTIVENESS, SUCCESS
We optimize your operational marketing and implementation of marketing activities using 3 practice-oriented levers – for increased brand & marketing performance.
The m.pulse Performance Framework:
Agile Marketing
Adopt agile working practices to quickly and flexibly implement marketing activities that create an impact.
Digital Marketing
Operate effectively on a data-driven basis to map customer touchpoints along the entire digital journey.
Purpose Marketing
Apply the brand purpose effectively to products, services and marketing communications.
EXPERT KNOWLEDGE: B2B MARKETING
Sales & Marketing – Driving sales in the team
B2B Marketing has its own specific challenges.
In addition to optimizing operational marketing in terms of enhanced agility and digitization, e.g. lead management, smooth interaction between sales and marketing is a key success factor.
Do you want to increase the performance of your B2B marketing, for example in terms of lead management, content marketing, marketing automation or digital sales channels? Then let‘s talk!
MY METHOD: A HELICOPTER VIEW AND EMPATHY
Use m.pulse as a driving force for your marketing – with a helicopter view of the marketing process and empathy to promote change and empower teams. Three building blocks are applied:
LISTEN. THINK. DO.
25+ years of marketing, brands & leadership – digital, agile and international
With over 25 years of marketing experience in agencies, companies and start-ups, I offer a combination of diverse marketing, brand and digital expertise, as well as vast experience in leading and empowering people and a strong, flexible mindset.
You will profit from my conceptual strength and hands-on mentality.
THE m.gazette: INSIGHTS FOR YOUR MARKETING
M like Manifesto for Human-Centered Design
M like ... Manifesto for Human-Centered Design
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“Clear purpose is an important motivational/aligning element of successful strategic transformation.” But an organization’s purpose is fundamentally an inspirational communication from leadership about what is essential to focus on and prioritize.
5 ways CMOs can quickly show their value
"Most marketing organizations, despite executing sophisticated digital campaigns, use old-school process management techniques that make it nearly impossible for a new CMO to quickly demonstrate their value ..."
Boost your Operational Marketing
The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.
You can send your request via the contact form or by email to contact@martinsinning.com.
I look forward to receiving your message!
