PERFORMANCE DRIVER #1:
YOUR OPERATIONAL MARKETING

I support you to optimize your operational marketing. For a better brand and marketing performance.

Better performance now

25+ years in marketing & brand – digital, agile, international.

Martin Sinning

Marketing Consultant & Coach

YOU ASK YOURSELF

  • … how you can boost the role of marketing as a driving force for corporate success?
  • … how you can apply agile working methods to increase productivity in operational marketing?
  • … how you can improve the collaboration of marketing with other teams, e.g. sales or product management?
  • … how to effectively align your brand purpose through constant communication at each stage of the customer journey?
  • … how to use marketing technologies correctly as customer experience becomes increasingly digitalized?
  • … which steps and measures within the scope of your marketing transformation lead to quick results?

INCREASED PRODUCTIVITY, EFFECTIVENESS, SUCCESS

We optimize your operational marketing and implementation of marketing activities using 3 practice-oriented levers – for increased brand & marketing performance.

The m.pulse Performance Framework:

Agile Marketing
Adopt agile working practices to quickly and flexibly implement marketing activities that create an impact.

Digital Marketing
Operate effectively on a data-driven basis to map customer touchpoints along the entire digital journey.

Purpose Marketing
Apply the brand purpose effectively to products, services and marketing communications.

More about the service portfolio
m.pulse performance framework operational marketing
B2B marketing execution

EXPERT KNOWLEDGE: B2B MARKETING

Sales & Marketing – Driving sales in the team

B2B Marketing has its own specific challenges.

In addition to optimizing operational marketing in terms of enhanced agility and digitization, e.g. lead management, smooth interaction between sales and marketing is a key success factor.

Do you want to increase the performance of your B2B marketing, for example in terms of lead management, content marketing, marketing automation or digital sales channels? Then let‘s talk!

Service Portfolio

MY METHOD: A HELICOPTER VIEW AND EMPATHY

Use m.pulse as a driving force for your marketing – with a helicopter view of the marketing process and empathy to promote change and empower teams. Three building blocks are applied:

Analysis

Listening, understanding & assessing – joint structured analysis of the need for action and identification of specific steps to increase performance in operational marketing.

Consulting

Development of implementation-oriented concepts that have a direct impact, for example, on the use of agile working methods or purpose-oriented marketing communication.

Coaching & Training

Supporting teams in the essential marketing transformation to achieve jointly defined goals and unlock potential, as well as optimize and develop skills within the team.

Approach

LISTEN. THINK. DO.

25+ years of marketing, brands & leadership – digital, agile and international

With over 25 years of marketing experience in agencies, companies and start-ups, I offer a combination of diverse marketing, brand and digital expertise, as well as vast experience in leading and empowering people and a strong, flexible mindset.

You will profit from my conceptual strength and hands-on mentality.

Read more
Martin Sinning Marketing Consultant & Coach

The m.gazette: Insights for your marketing

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Boost your Operational Marketing

The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.

You can send your request via the contact form or by email to contact@martinsinning.com.

I look forward to receiving your message!

Martin Sinning

Martin Sinning

Marketing Beratung & Coaching
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