Steer your marketing effectively and create measurable business impact.
With a future-proof Marketing Operating Model and proven Agile Marketing practice, your marketing becomes a growth driver.
Driven by AI, new channels, volatile markets and competition - complexity, speed & technology in marketing keep increasing.
Your marketing keeps evolving, but you know: There is more potential. More impact, more relevance, more of a strategic growth function.
Does this sound familiar to you as a mid-sized B2B company?
Lots of KPIs, but no solid proof of what actually drives growth.
The team works on many activities instead of focusing on measurable results.
Marketing and sales work side by side with different goals, instead of being aligned and working together.
Tech and AI stacks keep growing, but create cost and complexity instead of tangible value.
I help B2B companies steer their marketing effectively with field-tested workflows, tools and methods. Your marketing team becomes adaptable & focused - working together with sales on results with a proven contribution to growth.
Book a callNot a consulting report that lands in a drawer, but an operating system for your marketing, designed for practical use.
The operating model connects planning, effective collaboration and the targeted use of data, technology and AI as your foundation for results-driven marketing with measurable impact.
Agile principles and ways of working give your marketing flexibility and the ability to act. Clear goals and prioritization enable the team to work on results instead of activities without impact.
Goals & KPIs
Goal and KPI system plus planning tools that make the value contribution along the customer journey measurable, manageable and relevant for decisions.
Technology & Data
Make data-driven decisions and use technology and AI purposefully as amplifiers, not as an end in themselves.
Structures & Processes
Capabilities, processes and agile ways of working with a governance model for focus, adaptability and shared accountability of marketing and sales.
Goals & KPIs
Goal and KPI system plus planning tools that make the value contribution along the customer journey measurable, manageable and relevant for decisions.
Structures & Processes
Capabilities, processes and agile ways of working with a governance model for focus, adaptability and shared accountability of marketing and sales.
Technology & Data
Make data-driven decisions and use technology and AI purposefully as amplifiers, not as an end in themselves.
You build a marketing organization with an ROI focus that steers its work effectively and proves its impact. Financial decisions are based on proven business impact, not on assumptions.
Decisions based on facts.
Your budget works where it counts.
Marketing & sales with shared goals.
Shorter planning & decision cycles.
Purposeful & scalable use.
First clarity. Then design. Then embed.
The kickoff delivers solid arguments: an assessment of your marketing organization & impact as a compact diagnostic project. Where does your marketing work? Where is budget wasted? Where are the biggest leaks & levers?
The result:
We decide together what comes next, based on these insights. The roadmap defines two consecutive steps:
The right building blocks for the three dimensions of your Marketing Operating Model are put into practice.
Depending on the assessment results, these may include:
I support you in putting your operating model into practice in day-to-day business and help enable your team.
The scope may include:
Let's start with a 30-minute call about your situation and the status of your marketing, with no obligation. If it's a good fit, the assessment follows.
Creating measurable impact. Working cross-functionally with modern methods. Using technology and AI effectively.
My work is not based on theory: In more than 30 years in marketing, including more than ten years in expert and leadership roles at international and mid-sized B2B organizations, I have built operating models and developed marketing departments from a support role into measurable growth drivers.
As a certified Agile Marketing Professional & Trainer, I know how marketing teams can use agile methods in a practical, non-dogmatic way.
References include: RWE, innogy, SMA Solar Technology, IONOS, corporate benefits
Years of marketing practice at agencies and companies
Years of marketing at international B2B organizations
Let's turn your marketing into a manageable growth driver together.
Get in touchSend me a message using the form or book a 30-minute call directly.
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