INCREASE MARKETING’S CONTRIBUTION TO COMPANY SUCCESS

“I support and advise marketing decision makers and their teams in optimizing their operational marketing performance.

And thus significantly promote value-added marketing, make brands more resilient, increase marketing productivity with agile working methods and achieve a clear and distinctive position in the market.”

CONCRETE RESULTS FOR YOU

  • Concepts for the effective use of modern and digital marketing methods, tools and tactics.

  • Optimized structures, working methods & processes to confidently deal with uncertainty and constant change.

  • Effective application of agile marketing practices for increased marketing productivity.

  • The implementation of the brand purpose to create effective messages and content for marketing communications and sales.

HOW I SUPPORT YOU

Optimize brand & marketing performance with the m.pulse Performance Framework

The m.pulse Performance Framework consists of 3 dimensions: Agile Marketing, Digital Marketing and Purpose Marketing.

1 Goal: Each dimension contributes to improving the performance of operational marketing. Together they considerably increase brand & marketing performance.

1 Mindset: The 3 dimensions are connected by a consistent customer orientation, which determines thinking and action.

m.pulse performance framework operational marketing

Agile
Marketing

Apply “test & learn” to increase the productivity in the execution of marketing activities.

Dimension:
Structure & working methods

Impact:
Productivity & flexibility

Digital
Marketing

Understand the digital customer journey and operate effectively in all touch point areas.

Dimension:
Touch points & data

Impact:
Interaction & insights

Purpose
Marketing

Develop communication content for relevant touch points that initiate action by customers.

Dimension:
Content & added value

Effect:
Impact & positioning

Expertise:
B2B Marketing

Do you want to increase the performance of your B2B marketing in terms of lead management or improve collaboration between marketing and sales?

Then let’s talk!

Contact request

ADVISE. SUPPORT. EMPOWER.

Three building blocks are available, which are developed together with you and tailored to meet your specific needs. In order to unlock the right potential in operational marketing and thus increase performance, a project usually begins with an analysis based on the three dimensions of the m.pulse Performance Framework.

The first step is a structured analysis to provide a clear picture of the course of action required to increase performance in operational marketing.

It identifies specific problem areas from which solutions can be devised.

Depending on the results of the analysis, useful consulting projects or coaching topics can be identified, which can be tackled together in the next step.

The consulting focus is on topics that have a direct influence on operational marketing performance and is therefore implementation and action-oriented. The significant aspects here are focus, simplification, structure and processes.

Topics are usually defined using a previous analysis of the current performance of the key issues of agile marketing, digital marketing and purpose marketing. Depending on requirements, the content can be structural or process-related (e.g. optimizing structures and processes, marketing automation) or subject-specific (e.g. campaign planning, digital customer journey, content marketing, lead management).

The coaching focus is on supporting change processes in marketing (keyword: marketing transformation), which are initiated on the basis of previous analyses or consulting projects (e.g. the optimization of structures or the implementation of new workflows, methods or tools in marketing). The support of people and teams is intended to ensure that operational marketing achieves the effects, which were jointly defined as the change goal.

WORKING TOGETHER: YOUR FIELDS OF ACTION DETERMINE THE FORMAT

Together, we define concrete support for your areas of activity. For example, there may be a need to develop certain topics conceptually before they can be implemented. Or the direct support of changes in your operational marketing is the way forward. Your requirements determine the course of action.

Concept development

Development of specific concepts on structural or specialist topics, followed by the immediate implementation in the form of action plans, timelines and milestones.

Workshops

Working out topics together in a structured way e.g. analyzing areas of action, developing marketing automation applications, or identifying specific topics for content marketing.

Integrated coaching

Consulting & support in operational marketing transformation over a longer period of time. For example, in the form of fixed onsite days for time spent in the company and working with people and teams.

Training

I share my knowledge and experience in marketing practice in the form of training sessions to optimize and expand skills in the team. These include not only different marketing topics, but also topics on agile working methods or digital methods and tools.

POWERFUL NETWORK

I accompany you personally and onboard partners if needed.

Onboarding partners can often lead to better solutions and results. I work with various partners on different topics, who contribute in-depth or complementary expertise, e.g. agile working methods, change communication, innovation processes, transformation, purpose development and marketing strategy.

Boost your Operational Marketing

The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.

You can send your request via the contact form or by email to contact@martinsinning.com.

I look forward to receiving your message!

Martin Sinning

Martin Sinning

Marketing Consulting & Coaching
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