m.gazette: MARKETING TRENDS & KNOWHOW
Welcome to my blog!
The marketing sector is faced with the new challenges of progressive digitization and increasing market dynamics. New skills, ways of thinking and working are essential – especially in operational marketing – to implement marketing activities in the future in such a way that the desired effect is achieved.
In the m.gazette I would like to provide regular insights and inform you about marketing trends: on topics about brands, marketing and the people who develop and manage brands, and plan and implement marketing.
Enjoy reading!
Welcome to THE M.GAZETTE
Brand, marketing & people - three topics I am very much interested in since I started working professionally and ...
M like Manifesto for Human-Centered Design
M like ... Manifesto for Human-Centered Design
Is Purpose A Company’s Best Protection Against Disruption?
“Clear purpose is an important motivational/aligning element of successful strategic transformation.” But an organization’s purpose is fundamentally an inspirational communication from leadership about what is essential to focus on and prioritize.
5 ways CMOs can quickly show their value
"Most marketing organizations, despite executing sophisticated digital campaigns, use old-school process management techniques that make it nearly impossible for a new CMO to quickly demonstrate their value ..."
Boost your Operational Marketing
The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.
You can send your request via the contact form or by email to contact@martinsinning.com.
I look forward to receiving your message!
