Welcome to THE M.GAZETTE
Brand, marketing & people - three topics I am very much interested in since I started working professionally and that are closely connected. With my blog, THE M.GAZETTE, I embark on a journey to look at these three topics ...
Is Purpose A Company’s Best Protection Against Disruption?
“Clear purpose is an important motivational/aligning element of successful strategic transformation.” But an organization’s purpose is fundamentally an inspirational communication from leadership about what is essential to focus on and prioritize.
5 ways CMOs can quickly show their value
"Most marketing organizations, despite executing sophisticated digital campaigns, use old-school process management techniques that make it nearly impossible for a new CMO to quickly demonstrate their value ..."