25 years of international marketing & branding in agencies, startups and companies.
Marketing Strategy & Implementation | Digital since 1995 | Mover & Shaker – entrepreneurial, agile & practice-oriented
My Driving Force
I am convinced that increasing digitalization as well as dynamics and uncertainty in the market (keyword: VUCA) are defining the new “normal” for companies and brands.
If marketing is to make a tangible contribution to sustainable business success, it requires consistent customer focus, digital know-how, effective application of agile working methods and implementation of the brand purpose in effective communication.
My Contribution: Orientation. Inspiration. Empowerment.
I can support and empower marketing decision makers and their teams to increase their agile thinking and action in a digitalized world and enhance the performance of their operational marketing – for measurably better brand and marketing performance.
THE VALUES THAT DETERMINE MY ACTIONS
MY EXPERIENCE & SKILLS
Marketing & Brands, Agility, Leadership & Coaching, Digital
I have worked as a national and international consultant and expert in marketing & branding for over 25 years. I have spent much of this time in marketing and brand agencies such as Planetactive, Ogilvy and Razorfish, always with a strong focus on digital marketing. In 2016, I moved to the corporate sector at RWE (later innogy), where I supported the creation and go-to-market of startups, and further developed international B2B marketing in the retail unit.
Broad marketing expertise in strategy and implementation, B2C & B2B in various sectors.
Digital since 1995 – from digital and media strategy to websites, campaigns and performance marketing.
Brand development and management for BASF, Borussia Dortmund and Evonik, among others.
Several years of agile work approach and methods for companies such as Scrum, Design Thinking, Design Sprints, Prototyping & MVP building.
B2B marketing and digital sales in the business sector, including lead management, social selling, marketing automation.
Leadership and management of consulting teams, technical and interdisciplinary project teams.
Certified Professional in Agility in Marketing
Design Sprint Facilitator
Boost your Operational Marketing
The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.
You can send your request via the contact form or by email to email@example.com.
I look forward to receiving your message!