25 years of international marketing & branding in agencies, startups and companies.

Marketing Strategy & Implementation | Digital since 1995 | Mover & Shaker – entrepreneurial, agile & practice-oriented

Martin Sinning
My Driving Force

I am convinced that increasing digitalization as well as dynamics and uncertainty in the market (keyword: VUCA) are defining the new “normal” for companies and brands.

If marketing is to make a tangible contribution to sustainable business success, it requires consistent customer focus, digital know-how, effective application of agile working methods and implementation of the brand purpose in effective communication.

My Contribution: Orientation. Inspiration. Empowerment.

I can support and empower marketing decision makers and their teams to increase their agile thinking and action in a digitalized world and enhance the performance of their operational marketing – for measurably better brand and marketing performance.

Service Portfolio



Marketing & Brands, Agility, Leadership & Coaching, Digital

I have worked as a national and international consultant and expert in marketing & branding for over 25 years. I have spent much of this time in marketing and brand agencies such as Planetactive, Ogilvy and Razorfish, always with a strong focus on digital marketing. In 2016, I moved to the corporate sector at RWE (later innogy), where I supported the creation and go-to-market of startups, and further developed international B2B marketing in the retail unit.

  • Broad marketing expertise in strategy and implementation, B2C & B2B in various sectors.

  • Digital since 1995 – from digital and media strategy to websites, campaigns and performance marketing.

  • Brand development and management for BASF, Borussia Dortmund and Evonik, among others.

  • Several years of agile work approach and methods for companies such as Scrum, Design Thinking, Design Sprints, Prototyping & MVP building.

  • B2B marketing and digital sales in the business sector, including lead management, social selling, marketing automation.

  • Leadership and management of consulting teams, technical and interdisciplinary project teams.

Industry experience (selection)
  • Energy industry: RWE, innogy

  • Tourism: TUI.com, Deutsche Lufthansa, Dubai Tourism

  • IT & Telco: Cisco, IBM, Deutsche Telekom, Vodafone

  • Chemisty: BASF, Evonik

  • Retail: IKEA, Migros, Manor, Karstadt

  • Finance & insurance: UBS, Techniker Krankenkasse

  • Others: Hyundai Motors Europe, Biotherm Homme


Fresh Energy: SaaS platform for smart meter data

WeAre: Virtual reality conference system

Ucair: Drone inspection of solar plants

Basking: AI based tracking of office usage

bit.B: Intelligent energy monitoring


Certified Professional in Agility in Marketing
Agile Marketing Professional Certificate
Design Sprint Facilitator
Sprint Design Facilitator Certificate

Boost your Operational Marketing

The way to better brand & marketing performance is the culmination of many small steps. Please contact me if I can support you in these steps.

You can send your request via the contact form or by email to contact@martinsinning.com.

I look forward to receiving your message!

Martin Sinning

Martin Sinning

Marketing Consulting & Coaching
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