Is Purpose A Company’s Best Protection Against Disruption?


“Clear purpose is an important motivational/aligning element of successful strategic transformation.” But an organization’s purpose is fundamentally an inspirational communication from leadership about what is essential to focus on and prioritize. Optimizing for the service you’re providing to customers (vs. the industry you think you’re in) could help shield your company from disruption, says SU’s Chipp Norcross.

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Published On: June 21st, 2021 / Categories: Marketing, Purpose, Transformation / Tags: , /