5 ways CMOs can quickly show their value
“Most marketing organizations, despite executing sophisticated digital campaigns, use old-school process management techniques that make it nearly impossible for a new CMO to quickly demonstrate their value. To break the cycle, marketing executives must steer clear of traditional waterfall project management and embrace real agility”, says Andrea Fryrear, Co-Founder of AgileSherpas.
She describes five changes CMOs can implement immediately.
Align marketing to organizational goals
Say NO to non-value adding work
Value outcomes over outputs
Embrace Minimum Viable Campaigns (MVC)
Set clear goals and let your teams crush them