5 ways CMOs can quickly show their value

CMO Agile Marketing

„Most marketing organizations, despite executing sophisticated digital campaigns, use old-school process management techniques that make it nearly impossible for a new CMO to quickly demonstrate their value. To break the cycle, marketing executives must steer clear of traditional waterfall project management and embrace real agility“, says Andrea Fryrear, Co-Founder of AgileSherpas.

She describes five changes CMOs can implement immediately.

  • Align marketing to organizational goals

  • Say NO to non-value adding work

  • Value outcomes over outputs

  • Embrace Minimum Viable Campaigns (MVC)

  • Set clear goals and let your teams crush them

Published On: Dezember 11th, 2020 / Categories: Agile Marketing, Marketing / Tags: , , /